JC Penney – Beware of the Doghouse

Project Description

As part of retail giant JC Penney's interactive viral marketing campaign, Beware of The Doghouse won the 2009 World Retail Award for Best Digital Retail Advertising Campaign at the World Retail Congress in Barcelona. The ad also took Gold honors at the Effie Awards under the Fashion & Style category, as well as Silver at the Clio International Advertising Awards.