Alex was cast in Beware of the Doghouse, an online video short for retailer JC Penney, as part of the company’s interactive viral marketing campaign. Directed by Emmy-winning and Oscar-nominated director Bryan Buckley, the commercial won the award for Best Digital Retail Advertising Campaign, at the World Retail Congress in Barcelona. The video also took Gold honors at the Effie Marketing Awards, as well as Silver at the Clio International Advertising Awards.
Alex took the lead role in the TV commercial for Bundaberg Rum. Filmed at Paramount Studios and directed by Commercial Director of the Year Tom Kuntz, the music-infused comedic ad took Gold and Bronze honors at the Clio Advertising Awards, while also earning Silver at the London International Advertising Awards.
Oscar-nominated director David Fincher was behind Calvin Klein’s Down Town fragrance commercial. Portraying a paparazzo in pursuit of Rooney Mara, Alex was featured for a short vague moment, presumably so as not to steal Mara’s thunder. The ad earned the Bronze for Cinematography at the Clio Advertising Awards.
As part of the Snickers Bites advertising campaign, Alex was cast in the “Leisure Suit” commercial spot which took Gold in the Humor category, at the Montreux International Advertising & Multimedia Festival in Switzerland, and Silver honors at the Clio Advertising Awards.